About
HeavySet is not a blog about branding, brands, behavioral targeting, neuromarketing, planning or strategy, although it may well touch on each. There are others who are far more gifted and knowledgeable in those realms.
HeavySet is about interactions; the way we introduce ourselves; the way we say goodbye; the means by which we choose to make a purchase or leave a store; the manner in which we maintain forward momentum, or change direction, and the incidents that precipitate that change.
